菜单

Job Opportunity

Job Opportunity
Marketing Manager
Marketing Manager
United States     Posted 2026-01-23

Job Title - Marketing Manager, Digital Events and Marketing Automation

Work Location - Remote

 

Job Summary - 

Seeking an experienced and results-oriented Sr./Marketing Manager to lead the strategy, execution, and optimization of two critical channels in our channel mix: Digital Events (e.g. webinar/podcasts) and our Marketing Automation/email direct marketing (EDM) platform and program.

 

This marketing channel leader will drive increased market engagement, drive demand generation and increase lead conversion through nurture marketing and digital events.  This a globally-focused role but with initial and primary focus on NA/EU regional programs.

 

 

Responsibilities - 

Platform owner for EDM stack (Pardot/Hubspot + SFDC) including deliverability, segmentation, consent & preference management.

 

  • Oversee development our global marketing automation platform, ensuring high deliverability, personalization, and conversion rates to accelerate business growth
  • Ensure EDM program continuity leveraging 3rd party vendors and internal teams for support on execution and amplification
  • Work across the organization to align content plans to meet business objectives
  • Develop playbooks & guardrails for APAC/ROW regions
  • Leads end-to-end digital event journeys, and nurture programs, to improve MQL – SQL conversion and deal velocity.

  • Collaborate with cross-functional teams to drive and execute digital events that are relevant, accurate, innovative, and achieve the objectives.
  • Work with global marketing, BPs, BUs and BD for program and content planning
  • Monitor and analyze performance to evolve the program
  • Co-own attribution and dashboards (engagement, MQL-SQL, influenced pipeline, velocity, ROI)

 

 

Qualifications - 

  • Bachelor's in Marketing, Business or life sciences; MBA/Master's a plus.  A degree in bioscience or equivalent experience is greatly preferred.
  • At least 5 years of experience in digital/content marketing, marketing automation/MarTech, technical marketing or related. 
  • Direct experience with best practices in nurture marketing/Marketing Automation programs
  • Global experience or experience working with international teams.
  • Understanding of B2B sales cycles, , long-cycle deal conversion and account-based marketing.
  • Proven track record of involvement developing and executing successful business strategies that drive brand awareness, thought leadership, customer engagement and/or lead gen.
  • Excellent written and verbal communication skills, effective with multi-functional stakeholders
  • Strong analytical skills and data-driven to inform strategy and execution
  • Ability to perform in a diverse corporate culture and matrixed global organization
  • Knowledge of or experience in the biopharmaceutical / drug development industry is preferred.

 

 

Anticipated salary range for position would $75,000-$130,000

 

 

The job description does not intend to list all the duties and responsibilities assigned to this position. Employee holding this position would be required to perform other job-related duties/responsibilities based on their expertise and company business needs.